Last updated July 13, 2026
This Privacy Notice for BetterLyfeTech, LLC ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
Use BabyLoop. BabyLoop ("BabyLoop: Relive Baby Moments") is an iOS app that helps parents rediscover and preserve memories of their children. With the user's permission, the app scans the photo and video library on the user's device to find moments featuring their baby, using on-device face matching. It delivers one memory each day via notification, records audio keepsakes such as a baby's first words, and automatically curates photos and videos into digital memory books and albums (for example, birthday yearbooks and holiday keepsakes). Captions for memories are generated using an AI service: a few selected still frames from a video are sent securely to our server and then to our AI provider to generate a caption, and are not stored. Your face recognition data, audio recordings, and full videos never leave your device. BabyLoop is offered as a paid annual subscription purchased through the App Store.
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at support@better-lyfe-tech.com.
What personal information do we process? When you use our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the features you use.
Do we process any sensitive personal information? We process a child's information (name, date of birth, photos, videos, and voice recordings) and biometric data (facial feature vectors used for on-device face matching), always provided by and with the consent of the child's parent or legal guardian. Face recognition data and audio recordings are stored only on your device and are never transmitted to us or any third party.
Do we collect any information from third parties? We do not collect any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We process your information only when we have a valid legal reason to do so.
In what situations and with which parties do we share personal information? We share limited information with service providers that help us operate the app (see the sharing section below). We do not sell or share your personal information for advertising.
How do we keep your information safe? We use organizational and technical safeguards to protect your personal information. Most of your data — including photos, face recognition data, and audio — never leaves your device. However, no system can be guaranteed to be 100% secure.
What are your rights? Depending on where you are located, applicable privacy law may give you certain rights regarding your personal information.
How do you exercise your rights? The easiest way is to contact us at support@better-lyfe-tech.com. We will consider and act upon any request in accordance with applicable data protection laws.
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you use the Services or otherwise contact us. The personal information we collect may include:
Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:
Face recognition data (facial feature vectors) is created and stored only on your device. It is never transmitted to us or to any third party, and it is deleted when you delete the app. Audio recordings, such as your baby's first words, are also stored only on your device and are never shared with us or any third party.
Payment Data. If you purchase a subscription, all payments are processed by Apple through the App Store's in-app purchase system, together with our subscription platform, Superwall. We do not collect or store your name, billing address, card number, or security code. Superwall receives only anonymized device and transaction information needed to manage your subscription status. You may find their privacy notices here: https://www.apple.com/legal/privacy/ and https://superwall.com/privacy.
If you use our application, we also may collect the following if you choose to grant access or permission:
In Short: Some information — such as your device characteristics and app-usage data — is collected automatically when you use our Services.
We automatically collect certain information when you use the Services. This information does not reveal your specific identity but may include device and usage information. It is primarily needed to maintain the security and operation of our Services and for our internal analytics and reporting purposes. The information we collect includes:
We do not track your device's location. To organize Travel albums, the app reads location information that is already embedded in your own photos, entirely on your device; this information is never transmitted to us or anyone else.
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
We process your personal information for a variety of reasons, including:
In Short: We only process your personal information when we have a valid legal reason to do so.
If you are located in the EU or UK, the General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on. These may include:
If you are located in Canada, we process your information with your express or implied consent, which you can withdraw at any time. In limited exceptional cases permitted by applicable law, we may process information without consent (for example, for fraud detection and prevention, or where required by law).
In Short: We share limited information with the service providers listed below. We do not sell or share your personal information for advertising.
Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party service providers who perform services for us and require access to such information to do that work. We have contracts (including data processing agreements) in place with these third parties designed to safeguard your personal information. They may only process your information on our instructions, and they may not share it with any organization apart from us. The service providers we share personal information with are:
| Service provider | Purpose | What they receive |
|---|---|---|
| Anthropic | AI caption generation | A few still video frames, the baby's first name, and age. Processed transiently to create a caption; not used to train their models; not stored by us. |
| Supabase | Backend infrastructure & analytics | App-usage events, device identifier, device model, OS/app version, IP address (from request logs). |
| PostHog | Product & usage analytics | App-usage events and device characteristics. We do not send photos or audio, and we do not enable session recording of app screens. |
| Superwall | Subscription & paywall management | Device attributes and subscription/transaction events. |
| Apple (App Store In-App Purchase) | In-app subscription billing | Purchase and subscription information. Apple processes all payment details. |
Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
In Short: We offer a caption feature powered by a third-party AI service.
As part of our Services, we offer a caption feature powered by artificial intelligence ("AI Products"). We provide this feature through a third-party AI service provider, Anthropic.
How it works. Only a few still frames from a video, along with your baby's first name and age, are sent to Anthropic to generate a caption. Anthropic processes them transiently to create the caption and does not use them to train its models, and we do not store them on our servers. Your face recognition data, audio recordings, and full videos are never sent to any AI provider. Face matching to identify your baby runs entirely on your device.
How to opt out. You can:
In Short: We may transfer, store, and process your information in the United States.
Our servers and our service providers are located in the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.
If you are a resident in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, these countries may not have data protection laws as comprehensive as those in your country. We will take all necessary measures to protect your personal information in accordance with this Privacy Notice and applicable law.
European Commission's Standard Contractual Clauses. For transfers of personal information from the EEA, UK, or Switzerland to the United States, we rely on the European Commission's Standard Contractual Clauses, which are included in our agreements with our third-party service providers. These clauses require recipients to protect personal information originating from the EEA or UK in accordance with European data protection law. Copies can be provided upon request.
In Short: We keep information stored on our servers for no longer than necessary, and no longer than 1 year unless required by law.
Information you create in the app — including your baby's name, date of birth, photos, face recognition data, and audio recordings — is stored only on your device. We do not receive or retain it, and it remains for as long as you use the app; it is deleted when you delete the app or remove the data within it.
Information we hold on our servers (such as usage analytics and the device identifier) is retained for no longer than 1 year, after which it is deleted or anonymized, unless a longer period is required by law. Video frames sent for captioning are processed transiently and are not stored by us.
In Short: We aim to protect your personal information through organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect your personal information. By design, the most sensitive data — photos, face recognition data, and audio — never leaves your device. Data transmitted to our service providers is encrypted in transit. However, no electronic transmission or storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that unauthorized third parties will never defeat our security. You should only access the Services within a secure environment.
In Short: The Services are intended for parents and guardians (adults), not for use by children.
Our Services are directed to and intended for use by adults (parents and legal guardians). We do not knowingly allow children under 18 to use the Services or create content themselves. Content about a child — including their name, date of birth, photos, videos, and voice recordings — is provided by, and processed with the consent of, the child's parent or legal guardian. By using the Services, you represent that you are at least 18 (or the age of majority in your jurisdiction) and that you are the parent or guardian of any child depicted in the content you process. If you believe a child has used the Services without parental involvement, please contact us at support@better-lyfe-tech.com and we will take reasonable measures to delete such data.
In Short: Depending on where you live, you may have rights to access, correct, delete, and control your personal information.
In some regions (such as the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information; (ii) to request rectification or erasure; (iii) to restrict processing; (iv) if applicable, to data portability; and (v) not to be subject to solely automated decision-making that produces legal or similarly significant effects. You may also have the right to object to processing. To make a request, contact us using the details in the "How Can You Contact Us" section below.
If you are located in the EEA or UK and believe we are unlawfully processing your personal information, you have the right to complain to your local data protection authority. If you are in Switzerland, you may contact the Federal Data Protection and Information Commissioner.
Withdrawing your consent. If we rely on your consent, you may withdraw it at any time by contacting us. This will not affect the lawfulness of processing before the withdrawal. In the app, you can also withdraw consent by revoking photo library or microphone access in iOS Settings, or by deleting the app.
Most browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature. No uniform standard for recognizing DNT signals has been finalized, so we do not currently respond to DNT signals.
Global Privacy Control. We recognize and honor Global Privacy Control (GPC) signals. If you use a browser or extension that supports GPC, we will treat it as a valid request to opt out of the sale or sharing of your personal information for targeted advertising under applicable state privacy laws, including the CCPA. For more information, visit globalprivacycontrol.org.
In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have rights to access, correct, delete, and obtain a copy of your personal information.
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Device identifier, online identifier, IP address, email address (if you contact us) | YES |
| B. California Customer Records | Name (baby's name) | YES |
| C. Protected classification characteristics | Age, date of birth, gender | YES |
| D. Commercial information | Subscription and transaction information | YES |
| E. Biometric information | Facial feature vectors (stored only on your device) | YES |
| F. Internet or network activity | Browsing/search history, advertising interactions | NO |
| G. Geolocation data | Location metadata read from your photos on your device | YES |
| H. Audio, electronic, sensory information | Photos, videos, and audio recordings | YES |
| I. Professional or employment information | — | NO |
| J. Education information | — | NO |
| K. Inferences | Profiles about preferences and characteristics | NO |
| L. Sensitive personal information | Biometric data and personal data from a known child | YES |
We do not collect or process sensitive personal information for the purpose of inferring characteristics about you. You may have the right to limit the use or disclosure of your sensitive personal information.
Retention. Information stored on your device (Categories B, C, E, G, H, and L) is retained for as long as you use the app and is deleted when you delete the app. Server-side information (Categories A and D) is retained for up to 1 year.
Sale or sharing. We have not sold or shared any personal information for targeted advertising in the preceding twelve (12) months. We have disclosed the following categories to service providers for a business purpose: A (Identifiers), B (California Customer Records), C (Protected classifications), D (Commercial information), H (Audio/visual information), and L (Sensitive personal information). Face recognition data (biometric templates) and audio recordings are stored only on your device and are not disclosed to anyone.
You may have the right to: know whether we are processing your personal data; access it; correct inaccuracies; request deletion; obtain a copy; opt out of targeted advertising, sale, or profiling with legal/significant effects; and not be discriminated against for exercising your rights. To exercise these rights, contact us at support@better-lyfe-tech.com. We will honor a Global Privacy Control (GPC) opt-out signal. You may designate an authorized agent to make a request on your behalf, subject to verification.
Appeals. If we decline to act on your request, you may appeal by emailing support@better-lyfe-tech.com. If your appeal is denied, you may contact your state attorney general.
California "Shine the Light" Law. California residents may request, once a year and free of charge, information about categories of personal information we disclosed to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing.
We process your personal information under Australia's Privacy Act 1988 and New Zealand's Privacy Act 2020. This Privacy Notice satisfies the notice requirements of both. You have the right to request access to or correction of your personal information by contacting us. If you believe we are unlawfully processing your personal information, you may complain to the Office of the Australian Information Commissioner or the Office of the New Zealand Privacy Commissioner.
You have the right to request access to or correction of your personal information by contacting us. If you are unsatisfied with how we address a complaint, you can contact The Information Regulator (South Africa): general enquiries enquiries@inforegulator.org.za; complaints POPIAComplaints@inforegulator.org.za.
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Last updated" date at the top. If we make material changes, we may notify you by posting a notice or sending a notification. We encourage you to review this Privacy Notice frequently.
If you have questions or comments about this notice, you may email us at support@better-lyfe-tech.com or contact us by post at:
BetterLyfeTech, LLC
2261 Market Street STE 85067
San Francisco, CA 94114
United States
Depending on your country or state of residence, you may have the right to request access to, correct, or delete the personal information we hold about you, and to withdraw your consent. Most of your data is stored on your device and is under your direct control — you can review and delete it in the app or by deleting the app. To request access to or deletion of information we hold on our servers, contact us at support@better-lyfe-tech.com.